Consumption

This month’s Affluent Survey focuses on a few key findings from our Fall data release and what it means for those marketing to affluent consumers.

Three in five people across 29 countries say eating well is more important than being thin.

Four in ten people say they would eat a plant-based substitute for meat.

An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.

What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?

The 10 key points from this edition of Italy Flair outlines citizens’ responses to the political and economic developments of the past year and trends in society and markets.

This survey will be run by Ipsos in Nigeria on a quarterly basis. This publication summarizes outcome of the first wave.

Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.

Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.