The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.
Have you ever been inspired by a particular movie quote? Join our complimentary #CXDay webinar for a fun-filled adventure overlaying famous Hollywood quotes with CX best practices.
On September 19, join Ipsos and @GenPop writer/moderator @KateMacArthur for a live twitter chat examining the changing Affluent traveler during which our featured guest, Ipsos’ Michael Baer (@MichaelBaer1 @AffluentIntel), will discuss in detail the six Affluent traveler profiles.
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
On June 13, join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace.
