Customers

Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?

Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.

Survey finds people value privacy and compensation over the benefits of sharing data.

In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:

How to get ahead of the curve with consumer-led product innovations.

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

The contribution of existing customers to brand growth.