Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
Predicting which trends will drive the Italian food sector in the short and medium term – in a complex, dynamic, and changing context such as the current one – is certainly not an easy exercise.
Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world
Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
