Inflation

Italy, like many major European nations, is overwhelmed by a polyphony of crises.

Despite inflation pushing Italians to adapt their holiday plans, Italy remains an attractive destination for high spening visitors.

At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.

Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.

Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.

Take our quiz and discover how Britons’ worries differ from the global picture.