Market Research


Product Testing Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
Public opinion Publication

Ipsos Omnibus is now available on the Ipsos.Digital Platform

A fast, cost-effective, reliable solution available in DIY or DIY assisted mode

[EVENT] Quirk’s Virtual Global Event: Global Perspectives

Join us to hear how technology innovation, simplicity, speed and expertise are the essential building blocks of successful market research projects.
Corporate Survey

Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data

Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
Panels Publication

The power of research panels

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

Ipsos acquires technology company Fistnet-Dotmetrics

Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform “Dotmetrics”.
Insights Publication

The Ipsos Almanac 2020

Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.

Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights

Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.