Market Research


Insights Publication

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Women Event

[EVENT] Web Summit 2021

Join Ipsos experts at the Web Summit 2021.

Ipsos acquires Infotools and further upscales digital capabilities to fuel growth

Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specialising in harmonising, analysing, visualising and sharing market research data.
Market Research Publication

Trust in research

Fostering trust, advocacy and motivation among research participants.
Market Research Publication

The future of offline fieldwork: iField

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

AI-Enabled Consumer Intelligence is here

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy
Product Testing Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
Public opinion Publication

Ipsos Omnibus is now available on the Ipsos.Digital Platform

A fast, cost-effective, reliable solution available in DIY or DIY assisted mode