Market Research


Ipsos introduces the Question Library, a solution to help clients build better questionnaires

By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.

[EVENT] GOR 2020

On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
Market Research Webinar

[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions

While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.
Market Research Webinar

[WEBINAR] Fake News vs. Real Facts: The pursuit of certainty in market research

Join our webinar where we will discuss the pursuit of certainty in market research.
Online Research Publication

Delivering quality research at global scale and speed

Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.

Ipsos 2020 first-half results

In H1 2020, Ipsos posted revenue of €786 million, down 13% year-on-year; this decrease breaks down into organic growth of -13.5%, scope effects of +0.6% and exchange rate effects of -0.1%.

Ipsos ranked #1 Most Innovative Market Research Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
Mobile Survey Publication

Mobile first survey design

A mobile first approach is not just the future – it is our reality.
Concept Testing Publication

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.