Market Research


Corporate Survey

Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data

Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
Panels Publication

The power of research panels

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

Ipsos acquires technology company Fistnet-Dotmetrics

Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform “Dotmetrics”.
Insights Publication

The Ipsos Almanac 2020

Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.

Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights

Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.

Ipsos introduces the Question Library, a solution to help clients build better questionnaires

By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.

[EVENT] GOR 2020

On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
Market Research Webinar

[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions

While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.
Market Research Webinar

[WEBINAR] Fake News vs. Real Facts: The pursuit of certainty in market research

Join our webinar where we will discuss the pursuit of certainty in market research.