Marketing


Marketing Event

[EVENT] ANA Multicultural Conference

On November 5, Ipsos is a proud sponsor of the 2017 ANA Multicultural Marketing & Diversity Conference – now in its nineteenth year – aimed at providing inspiration to more effectively market to diverse consumers and build a solid pipeline for talent.
Digital Survey

Philippines’ First Digital Measurement Standard Launched

The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
Advertising Event

[EVENT] Connecting Media for Action at the ARF - Re!Think

Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
Marketing Event

[WEBCAST] ARF: Maximising Your Marketing Budget

On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.
Digital Publication

10 Behavioural Science Principles for Great Digital Creative

What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
Economic Pulse Publication

China Pulse - December 2016

China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q3 2016.
Advertising Publication

How to Select the Right Celebrity Endorser?

Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
Brands Event

[EVENT] The Media Insights & Engagement Conference

Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
Eye Tracking Publication

Focusing on the Sight of Television Advertising

Revealing the truth of transmission efficiency through the eye tracking techniques.