Media

Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.

25 Jan 2017 - Do you want to hear our industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?

Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.

In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.

Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.

China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q2 2016.

Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union.