Millennials

Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?

2016 Edenred-Ipsos Barometer - Millennials are more enthusiastic and motivated, work in a more trusty and supportive environment and feel better managed and trained. However is it a generation effect or just the classic attitudes of new joiners on the job market? Actually ten years ago, under 30s were also more motivated than their elders.

Affluents spend 68% of their time on watching TV channels on TV. Affluent Millennials spend less time on watching TV channels on TV 52%.

Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.

Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.

Despite high awareness, less than a third can correctly identify a Pokémon character.