Product Development


[EVENT] Get more out of your product testing

On September 26th, we will share our learnings and inspire you with good cases on how you can improve your speed to market with more agile product testing, without sacrificing quality.

[EVENT] Product Execution matters now more  than ever… 

July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions
Product Development Publication

China's agriculture drone revolution

Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.

[EVENT] IIeX Behaviour 2018 in Chicago

From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.

[EVENT] Behavioural Science & Marketing Summit

On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.

[EVENT] Optimise Product and Price with Conjoint

On September 20, Ipsos in Denmark will host an event on Conjoint Analysis – a research technique that can help you determine how consumers value different attributes of your product or service.
Segmentation Publication

Sensory Spatial Segmentation

Consumer-based preference segmentation studies can be complex and costly undertakings.

Heating Up the Frozen Aisle: Exciting Lapsed Users with Innovation

“Don’t stare at the microwave…it’ll make you go blind.”
Product Development Publication

Commercial drone adoption in agribusiness - Disruption & Opportunity

Civilian use of 'unmanned aerial vehicles (UAVs)', more commonly known as 'Drones', has gained traction with both consumer and commercial users in recent years.