Social Listening

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Tracking evolving global public opinion on COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.

What people are saying online about Tinder, Bumble, and Hinge.