Social Media


Election Survey

Misinformation the real winner of the first U.S. presidential debate

The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.

From environment, economy to COVID-19: Our top stories on social media in first half of 2020

These are the reports, stories and videos that got you talking, sharing and engaging with us.
Stakeholder Publication

Key audiences: Stakeholders & Influencers

It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.

[EVENT] Social Data Summit 2020

On June 3, join Ipsos’ Steve Reeves to hear more about Eating for Health: Mapping Trends Through a Consumer-Driven Lens.
Covid-19 Publication

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
Social Media Survey

A rapidly changing landscape: Social media discussions of COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
Social Media Survey

Social media as an emotional outlet in times of crisis in France

Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.
Social Media Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Covid-19 Survey

From worries about the worldwide markets to concern for personal safety and political responses

Social media data links the impact of Coronavirus epidemic and global economic fears.