July 23 - Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
Instagram’s popularity amongst Japanese businesses looking to give themselves an online presence is growing. We examined the opportunities the platform is bringing to Japan’s Small and Medium Sized Businesses (SMBs) among different target audiences – SMBs in domestic tourism, young entrepreneurs and women working in SMBs.