Society

At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.

In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.

Organisations around the world are coming under increasing pressure to do their business in a more sustainable and equitable way. As a result, ESG (Environmental, Social, Governance) considerations are now a key part of companies’ strategic plans and roadmaps.

All four sub-indices show significant gains as sentiment rises across much of Europe.

Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.

Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.

A confusing landscape of language, labelling, and initiatives.

A new Ipsos report explores the extent to which Gen Z exist in the UK.