The new Audience Measurement System will combine large-scale first-party viewing data from TVNZ and Sky with independent audience research, creating a trusted foundation for Total TV.
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
This is the eighth edition of Ipsos Flair Italy. Once again we have reported what is happening in the country, including the reactions of Italians and how they feel about their place in the world.
Ipsos Connect is proud to be a sponsor of Variety’s Tune In: The TV Summit 2017. With audiences so divided across content channels, the TV Summit will explore how to best engage today’s viewers to support the future growth of the TV industry.
In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
