Trends & Prospective

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.

Over the past few months, the promising results of several vaccines and the accelerated approvals and roll-outs given to them have injected some much-needed optimism for the year ahead. Finally, a return to pre-2020 social living appears to be on the horizon.

For this first session of 2021, we will be looking to the medium term and exploring how we can equip ourselves to be one step ahead in our thinking and decision-making.

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

Our new country briefing paper examines the latest food and wellness trends in India.

This webinar is the third in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.