Trust in Professions

Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.

In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.

Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.

A report on the future of trust in media.

The delivery of healthcare is becoming intrinsically connected to patient-generated data.

People trust those providing essential services over those selling a product or ideology.