Trust in Professions

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.

In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.

Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.

A report on the future of trust in media.

The delivery of healthcare is becoming intrinsically connected to patient-generated data.

People trust those providing essential services over those selling a product or ideology.

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

New Ipsos Global Trustworthiness Index shows that 6 in 10 globally rate scientists as trustworthy followed by doctors and then teachers.