Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos’ Tech Tracker is a GB nationally representative quarterly survey, which measures the emerging trends and developments in technology, allowing businesses to identify valuable consumer focused opportunities.
Using a modular approach, the survey covers internet penetration and expanding methods of access, smartphone ownership, social networking, games console ownership and the usage of both official and unofficial digital services for music, movies, TV and games.
This report includes a deep dive into smartphone ownership, as well as the latest data on internet usage, connected homes and tablet ownership.
Read this quarters smartphone ownership deep dive article here.
In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.