8 in 10 GB adults own a smartphone

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

8 in 10 GB adults own a smartphone

The author(s)

  • Hannah Whyte-Smith Ipsos Connect, UK
  • Eda Koray Ipsos Connect, UK
Get in touch

Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos’ Tech Tracker is a GB nationally representative quarterly survey, which measures the emerging trends and developments in technology, allowing businesses to identify valuable consumer focused opportunities.

Using a modular approach, the survey covers internet penetration and expanding methods of access, smartphone ownership, social networking, games console ownership and the usage of both official and unofficial digital services for music, movies, TV and games.

This report includes a deep dive into smartphone ownership, as well as the latest data on internet usage, connected homes and tablet ownership.

Read this quarters smartphone ownership deep dive article here.

The author(s)

  • Hannah Whyte-Smith Ipsos Connect, UK
  • Eda Koray Ipsos Connect, UK

More insights about Media & Entertainment