People are increasingly consuming more digital content, but it can be difficult for advertisers to gauge how their ads are effecting brand objectives when certain digital metrics (clicks and views) have little relevance to delivery of brand impact.
Connect:Digital is a live website (available on desktop and mobile web browsers) designed to test the impact an ad has on your brand. The website evaluates ads and viewing behaviour in the context of live web browsing. By combining view (behavioural) and brand (survey) metrics, Connect:Digital allows advertisers to better understand their ads performance and optimise for maximum brand impact.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.