People are increasingly consuming more digital content, but it can be difficult for advertisers to gauge how their ads are effecting brand objectives when certain digital metrics (clicks and views) have little relevance to delivery of brand impact.
Connect:Digital is a live website (available on desktop and mobile web browsers) designed to test the impact an ad has on your brand. The website evaluates ads and viewing behaviour in the context of live web browsing. By combining view (behavioural) and brand (survey) metrics, Connect:Digital allows advertisers to better understand their ads performance and optimise for maximum brand impact.
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.