Connect:Digital

Optimise your digital ads, maximise your brand impact, minimise your spend

Connect:Digital

The author(s)

  • Nick Watson Ipsos Connect, UK
  • Andy Maguire Ipsos Connect, UK
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People are increasingly consuming more digital content, but it can be difficult for advertisers to gauge how their ads are effecting brand objectives when certain digital metrics (clicks and views) have little relevance to delivery of brand impact.

Connect:Digital is a live website (available on desktop and mobile web browsers) designed to test the impact an ad has on your brand. The website evaluates ads and viewing behaviour in the context of live web browsing. By combining view (behavioural) and brand (survey) metrics, Connect:Digital allows advertisers to better understand their ads performance and optimise for maximum brand impact.

If you want to find out more about how to optimise the impact your digital ads have, contact: Nick Watson or Andy Maguire.

The author(s)

  • Nick Watson Ipsos Connect, UK
  • Andy Maguire Ipsos Connect, UK

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