People are increasingly consuming more digital content, but it can be difficult for advertisers to gauge how their ads are effecting brand objectives when certain digital metrics (clicks and views) have little relevance to delivery of brand impact.
Connect:Digital is a live website (available on desktop and mobile web browsers) designed to test the impact an ad has on your brand. The website evaluates ads and viewing behaviour in the context of live web browsing. By combining view (behavioural) and brand (survey) metrics, Connect:Digital allows advertisers to better understand their ads performance and optimise for maximum brand impact.
Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos MORI to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Understanding child safety and video gaming with GameTrack
Ipsos MORI has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.