Smartificial Intelligence

In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?

Smartificial Intelligence

The author(s)

  • Beckie Goodfield Ipsos Connect, UK
  • Laura Milone Ipsos Connect, UK
Get in touch

Artificial intelligence is defined as the theory and development of computer systems able to perform tasks that typically require human intelligence; machines that mimic people. But, as humanity has always been the bench mark for AI, have we reached the stage where the student becomes the master and the machines surpass their creators?

Smartificial Intelligence explores how AI is being used for commercial purposes and whether AI is a better marketer than humanity. This thought piece will investigate the relationship between AI and the commercial universe in key situations: home voice assistants, advertising, content optimisation, and content personalisation. Through exploring these areas, we weigh up the potential and limitations of AI to establish whether the technology still needs a human touch.

The author(s)

  • Beckie Goodfield Ipsos Connect, UK
  • Laura Milone Ipsos Connect, UK

More insights about Technology & Telecoms