Ricerche e Pubblicazioni: Tutte

Società

Un’Italia frammentata: atteggiamenti verso identità nazionale, immigrazione e rifugiati in Italia

Lo studio commissionato da The Social Change Initiative in partnership con More in Common esamina il dibattito politico nazionale, le dinamiche dell'opinione pubblica sul tema dell'immigrazione
2 agosto 2018
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 luglio 2018

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World

Consumer & Shopper

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
17 luglio 2018
Customer Experience

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
17 luglio 2018
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 luglio 2018
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 luglio 2018
Società

I nuovi dati 2017 sulla pirateria audiovisiva in Italia

Il fenomeno della pirateria audiovisiva si attesta al 37%, due punti percentuali in meno rispetto al 2016, i giovanissimi tendono a piratare meno
11 luglio 2018
Società

Beyond Binary: The lives and choices of Generation Z

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
6 luglio 2018
Società

I nuovi trend di consumo alimentare presentati all'Assemblea Nazionale di Unaitalia

Gli italiani amano il pollo. Negli ultimi cinque anni i consumi di carni avicole sono aumentati del 24%. E per il 54% della popolazione pollo e tacchino sono oggi la principale fonte di proteine. Sono alcune delle indicazioni emerse dall’indagine Ipsos presentata a Roma nel corso dell’Assemblea Nazionale di Unaitalia
28 giugno 2018
Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 giugno 2018

Un’Italia frammentata: atteggiamenti verso identità nazionale, immigrazione e rifugiati in Italia

How Mystery Shopping Drives Better Automotive CX Performance

Features

Scopri Collezione Flair

The Future of Mobility - Electrification

Customer Centricity: from Stance to Reality

"Moodvertising" During the World Cup - second half

When Difference Doesn’t Mean Different: Understanding Cultural Bias

I nuovi dati 2017 sulla pirateria audiovisiva in Italia

Beyond Binary: The lives and choices of Generation Z

I nuovi trend di consumo alimentare presentati all'Assemblea Nazionale di Unaitalia

The Numbers Game: Measuring Audiences in the Data Age