Ricerche e Pubblicazioni: Tutte

Media & Brand Communication

Should Brands Try to Change the World?

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
7 febbraio 2019
Customer Experience

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
7 febbraio 2019

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World

Consumer & Shopper

Introducing the New Era of Lead User Innovation

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.
29 gennaio 2019
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
22 gennaio 2019
Società

Gli italiani e la politica internazionale

Ipsos e ISPI per indagare il rapporto tra italiani e politica internazionale e le principali minacce percepite per l'Italia
7 gennaio 2019
Consumer & Shopper

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
11 dicembre 2018
Società

YouthView: Understanding risk behaviours for meningitis among young people

While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.<sup>1,2</sup>
According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.<sup>3</sup>
3 dicembre 2018
Consumer & Shopper

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 novembre 2018
Corporate

AI, Automation, and Corporate Reputation

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
28 novembre 2018
Customer Experience

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 novembre 2018

Should Brands Try to Change the World?

The third moment of truth: Why sustainable packaging became a corporate necessity

Features

Scopri Collezione Flair

Introducing the New Era of Lead User Innovation

In media we trust? How our views of the media are changing

Gli italiani e la politica internazionale

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

YouthView: Understanding risk behaviours for meningitis among young people

The Behavioural Science of CPG: Disrupting the customer experience

AI, Automation, and Corporate Reputation

Cognitive Battlefield Part II: A framework for packaging information