At 44.4, April 2020’s Global Consumer Confidence Index, is down 4.2 points compared to both last month and the beginning of the year and is lower than at any time since December 2012. The Global Consumer Confidence Index is the average of the National Index of 24 world markets surveyed monthly by Ipsos.
Since the first reports of the coronavirus outbreak in January, all but one of the 24 markets have registered a significant drop in their National Index:
- Eight countries show a three-month decline of five points or more: Australia, Israel, the United States, Mexico, Canada, Hungary, Italy and Japan.
- In 18 of the 24 countries, the National Index is at its lowest point in at least five years; in six countries, consumer confidence has not been this low since Ipsos started measuring it*.
- Argentina is the only country bucking the downward trend with a small uptick in confidence compared to January.
- Eight countries now have a score of less than 40: Turkey, Russia, Italy, Japan, South Africa, South Korea, Hungary, and Spain.
The global Expectations Index (50.6), reflective of consumers’ outlook on employment, their financial situation and their local economy is down 6.4 since the beginning of the year.
- Globally, the Expectations Index is four points lower than at any time in its 10-year history.
- Six countries show a drop of more than eight points vs. January in their Expectations Index: Australia, Israel, Hungary, Mexico, Poland and Italy.
Globally, the Jobs Index (52.6), which is indicative of confidence in job security and employment outlook, is at its lowest in six years. Concurrently, the Investment Index (38.6), indicative of the investment climate is at a seven-year low.
Visit our interactive portal, Ipsos' Consolidated Economic Indicators for graphic comparisons and trended data pertaining to the Ipsos Global Consumer Confidence Index and sub-indices -- and all the questions on which they are based.
These findings are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global @dvisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and age 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.
Web-Seminar: How to win consumers over through health benefits in the yogurt category
Today it is challenging to understand consumer behaviors and drivers when it comes to their buying habits and needs. That is why DuPont Nutrition & Biosciences partnered with IPSOS to conduct qualitative consumer research to understand better the consumer drivers for choosing yogurts with additional health benefits, the ingredients that relate to these health benefits and how consumers relate to them. In this web seminar we will take you through some of the results of this study and introduce you to some new concepts and ideas to be able to answer the consumer demand for additional health benefits in yogurts.
Web-Seminar: Auto Purchase & Usage Behaviours. The Impact of COVID-19
Buying a vehicle is a highly considered decision. In this period of COVID-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be.
Web-Seminar: Mit NORM Simstore virtuelle Regal- und Packungs-Konzepte online testen, quantifizieren und verstehen
Um in der heutigen Omnichannel-Welt erfolgreich zu sein, brauchen Marketer schnellere und agilere Lösungen, um den Erfolg ihrer Maßnahmen vor der Realisierung am POS zu testen. Genau da setzt die neu gelaunchte Ipsos Plattform NORM Simstore an – eine virtuelle Einkaufsumgebung, um Packungs- und POS-Konzepte online zu testen, zu quantifizieren und zu verstehen. Das Portfolio reicht dabei von Packungs-, Planogramm-, und Regal-Tests bis hin zu Store-Tests.