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Leveraging the social media paradox
Erik Qualman: "We don’t have a choice on whether we do social media, the question is how well we do it?"
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Oncology: The Disease, the Dynamics and the Difficulties of Global Marketing Research
The World Health Organisation estimates that the incidence of cancer could increase by 50% to 15 million cases by the year 2020. To put that into context, that is nearly the entire population of the Netherlands. Each and every one of us will likely be impacted by cancer in some way during our lifetime. Whether we experience the disease personally or know someone who has, cancer is a disease that we are all vaguely familiar with. Cancer was first discovered over 3,000 years ago and yet in some ways, it is as much a mystery today as it was then. While we have learned more about the causes and effective treatments, those who work in the oncology market are constantly faced with the challenges of this everchanging disease.
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Geo-triggering
Definition: A location based service that will automatically trigger a survey (or any other event) when a smartphone enters, exits or dwells at a pre-determined location(s).