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Dispelling the Myths of the Fuzzy Front End
Exciting. Creative. Evolving. Challenging. Confusing. Scary. These are just some of the words that come to mind when we think about the fuzzy front end of innovation.
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Things to consider when conducting innovation research in Germany
This document is designed to give you an overview of Germany, its people and some of the key issues and trends Ipsos is observing.
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Things to consider when conducting innovation research in France
This document is designed to give you an overview of France, its people and some of the key issues and trends Ipsos is observing.
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Things to consider when conducting innovation research in the UK
This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing.
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Understanding Market Potential
All innovations are introduced into a competitive environment, since almost everything we buy can be substituted with an alternative product.
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Discovering What People Want Before They Do
Dove knew it. Danone knew it. Mr. Clean and 3M knew it too. These brands knew they needed to go beyond finding new ways to meet consumers’ existing needs. In order to achieve long-term growth they needed to uncover something different: new needs to address.