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dmexco 2017
In diesem Jahr ist Ipsos wieder als Sponsor bei "The Girls' Lounge" auf der dmexco 2017 vertreten. Bei der "Power Conversation", die "The Girls' Lounge" Gründerin Shelley Zalis am 14. September von 12 bis 13 Uhr moderiert, wird auch Ipsos Chief Brand Officer Janet van Rossem mit von der Partie sein. Gemeinsam mit hochrangigen Vertreterinnen und Vertretern von unter anderem Facebook, Deloitte und Visa wird sie über die Bedeutung weiblicher und männlicher Führungsstile für den Geschäftserfolg sprechen.
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Staffelübergabe bei Ipsos UU
Hamburg, 05. Juli 2017. Zum 1. Juli übernimmt Dr. Mohini Krischke-Ramaswamy in Deutschland die Leitung von Ipsos UU (Understanding Unlimited) bei Ipsos. In dieser Funktion verantwortet sie die gesamte qualitative Forschung bei Ipsos mit den Bereichen FMCG/OTC, Automotive/Mobility, Industry & Services, Energy, Telecommunication, Public Affairs und SMX (Social Media Xchange) und berichtet direkt an CEO Peter Braun.
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Make your brand rock
Five tips to rock your communications using multi-touchpoint campaigns. It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day - outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people's choices?
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Ipsos Healthcare unter neuer Führung
Seit dem 15. März leitet Dr. Stefanie Wesche als Director Rx den quantitativen Forschungsbereich bei Ipsos Healthcare in München.
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Branded Content
Content is the touchpoint du jour for more and more marketers – around 85 % of marketing professionals in the UK now use content marketing with around two thirds planning to increase spending this year.
There is however, still some confusion surrounding the nebulous definition of content and where it fits in to a media mix. -
She Speaks: Ten things you need to know about women in MENA
Ipsos has conducted a new syndicated multi-country survey seeking to understand the attitudes, aspirations, lifestyles and interests of women in the Middle East and North Africa (MENA).
For the She Speaks survey, 13,500 women were surveyed face-to-face across nine countries – Saudi Arabia, Kuwait, the United Arab Emirates, Iran, Morocco, Egypt, Iraq, Jordan and Lebanon – to understand their attitudes, aspirations, lifestyles and behaviours. To add further depth to the analysis, 92 focus groups and 120 interviews (face-to-face and using mobile apps) were also carried out across the countries.
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Ipsos Global @dvisory: The Economic Pulse of the World (February 2017)
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,557 recent interviews in 26 countries around the world.
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General Online Research 2017
Auf der diesjährigen GOR in Berlin ist Ipsos am Freitag, den 17. März gleich zweifach vertreten: