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  • New Services

    Geo-triggering

    Definition: A location based service that will automatically trigger a survey (or any other event) when a smartphone enters, exits or dwells at a pre-determined location(s).

  • Unternehmen

    Ipsos Encyclopedia - Share of Wallet

    Definition: ​Share-of-wallet (SOW) is the percentage of a customer's spend ("share") made in one provider's offerings as a total of spend in all provider's offerings in the cateogry ("of wallet").

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