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Der erste Eindruck zählt
Die Macht spontaner Reaktionen verstehen lernen, um stärkere Produktinnovationen zu entwickeln.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Global consumer confidence still picking up slowly
Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Consumer confidence falling throughout Europe
Global gains in consumer sentiment level off as coronavirus surges again.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.