Coronavirus

Buying a vehicle is a highly considered decision. In this period of COVID-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be.

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

The science of strong relationships in challenging times.

How to adapt audience measurement methods in times of crisis.

People in Japan, hard-hit countries of Spain, France are unhappy with government response.

This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

Hard hit Italy and China support reopening.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.