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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    Britain still divided on priorities for Brexit negotiations

    As Theresa May opens up the new year outlining her Government's stance on the upcoming Brexit negotiations, Ipsos's first Political Monitor of 2017 shows a nation divided on what those terms should mean.
  • Politics Survey

    Global study shows potential for more political uncertainty ahead

    A major new Ipsos survey across 22 countries paints a picture of a global public feeling left behind by the traditional system of politics and government, which in several countries translates into high levels of support for a strong leader willing to break the rules.
  • Smile, you're on camera

    We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
  • Public Health Survey

    GP Experiences and Opinion Monitoring

    Ipsos was commissioned by the Royal College of General Practitioners to conduct a survey with GPs into their current experience of working in general practice.
  • Advertising Publication

    Confessions of the Admen

    Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
  • Public opinion Publication

    Political Communication in Britain

    This book by authors including Ipsos polling experts, offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts.