Insights Hub

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  Gender Survey

  Ipsos named one of The Times Top 50 Employers for Gender Equality 2024

  Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.

  20.06.24
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  Election Survey

  More than half think the Conservative Party are having a bad general election campaign

  Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?

  20.06.24
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  Artificial Intelligence (AI) Survey

  Marginal Moments: Can Generative AI help us better understand the general election?

  Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.

  19.06.24
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  Policy Survey

  Manifesto Championship

  Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
  

  19.06.24
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  Politics Survey

  Ipsos MRP

  Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.

  18.06.24

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Election Survey

  Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call

  Today Ipsos publishes its first MRP model of the 2024 General Election.

  18.06.24
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  Refugees Publication

  Finding Hope and Home: Reflections on World Refugee Day 2024

  Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.

  18.06.24
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  Politics Survey

  6 in 10 Britons think Labour manifesto represents positive change for Britain

  New polling from Ipsos explores attitudes towards the party manifestos

  18.06.24
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  Environment Survey

  Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters

  New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .

  17.06.24
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  Issues Index Survey

  Concern about NHS rises to equal highest since 2020, concern about immigration rises to equal highest since 2017

  The June 2024 Ipsos Issues Index reveals a rise in public concern about the NHS, economy and immigration

  17.06.24
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  Environment Survey

  Overwhelming majority of Britons support setting legally binding targets to reduce the amount of sewage spilled in waterways

  More than 8 in 10 Britons (83%) support setting legally binding targets to reduce the amount of sewage spilled in waterways according to an Ipsos poll for the Financial Times.

  17.06.24