Insights Hub

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• Market Research Publication

  Drinking to the Future - Trends in the Spirits Industry

  This piece of work looks at:
  - The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
  - Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
  - Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales.

  16.09.13
• Market Research Publication

  Connected Health - Trends in the Mobile Health Industry

  This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.

  16.09.13
• Public opinion Publication

  The Women Problem

  Mumsnet, the UK's largest website for parents, and Ipsos, have published `The Women Problem', an in-depth study into women voters and who's winning the battle for their vote.

  16.09.13
• Public opinion Publication

  The State of the State 2013

  Deloitte commissioned Ipsos to conduct research among local public service leaders, as part of compiling the evidence base for its new report, The State of the State 2013.

  11.09.13
• Consumers Publication

  Readership Measurement in the Digital Age

  An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.

  09.09.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Generation Strains

  Ipsos and Demos publish a major new report on attitudes towards welfare across generations. This research was supported by the Joseph Rowntree Foundation.

  09.09.13
• Consumers Publication

  Ipsos MediaCT Tech Tracker

  Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  02.09.13
• Public opinion Publication

  Spotlight on Scotland

  Providing an insight into some of the key issues dominating the current political and social agenda in Scotland

  16.08.13
• Public opinion Publication

  Child Hunger in London

  The London Food Board has worked with Ipsos Social Research Institute to provide a snap shot of child hunger and food poverty in the capital.

  13.08.13
• Consumers Publication

  The Forgotten Digital Generation

  MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.

  09.08.13
• Public opinion Publication

  Disabled People and financial wellbeing

  Set against a context of cuts in public expenditure as well as an extensive programme of welfare reform, Ipsos, on behalf of Scope, conducted an extensive research study exploring the issues of financial inclusion for disabled people.

  05.08.13