Insights Hub

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• Market Research Publication

  The Ipsos Almanac 2012

  Welcome to Ipsos's review of 2012 - a look at what our research has told us about the state of Britain in a memorable year.

  20.12.12
• Consumers Publication

  Leveraging the potential for 'word of mouth' and 'word of mouse'

  How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.

  17.12.12
• Consumers Publication

  Sexual and sadistic violence in films

  Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).

  14.12.12
• Consumers Publication

  Ipsos MediaCT Tech Tracker

  Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

  13.12.12
• Public opinion Publication

  A to Z of Qualitative Methods and Techniques

  Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.

  12.12.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Day of Discovery

  A new method combining back-to-back group discussions and depth interviews in one day, one location.

  12.12.12
• Public opinion Publication

  Qualitative Research and Web 2.0

  Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.

  12.12.12
• Public opinion Publication

  Understanding Society December 2012

  This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.

  11.12.12
• Public opinion Publication

  21st Century Welfare

  This report, bringing together Ipsos's latest research, examines the giant evils as conceived by Beveridge, places them in the context of today's society and explores how they are experienced.

  11.12.12
• Market Research Publication

  Supporting Young Adults: Understanding the Lives of Young Kidney Care Patients

  Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.

  23.11.12
• Consumers Publication

  Keep Taking the Tablets...

  The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.

  19.11.12