Insights Hub

All content

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  Advertising Publication

  Can Award Winning Ads be Effective?

  We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.

  16.10.23
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  Financial Services Publication

  Consumer Duty: A clear way forward

  A holistic solution for ensuring your business can not only meet, but exceed The Consumer Duty standards.

  11.10.23
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  Financial Services Publication

  Innovating with Financial Service Customers in Mind

  By now, UK Financial Service (FS) providers should have their houses in order regarding the compliance of existing products and services to Consumer Duty outcomes. But what about new products and services travelling through the innovation pipeline? Is there a plan for baking Consumer Duty into their design phase?

  09.10.23
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  Financial Services Publication

  Building Stronger Stakeholder Relationships Through Consumer-Centric Culture

  A positive reputation can unlock value across a business’ external stakeholder relationships. Whether engaging policymakers and regulators, consumers, the media, or wider business partners, meeting the Consumer Duty will be a key requirement for businesses to build and maintain positive sentiment among these stakeholder groups.

  06.10.23
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  Financial Services Publication

  Creating and Embedding Cultural Change

  With Consumer Duty in full force firms will be expected to show they have embedded the outcomes of the Duty in their culture, presenting a challenge and an opportunity.

  02.10.23

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Ipsos Update Publication

  Ipsos Update – October 2023

  Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  02.10.23
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  Employment Publication

  A major Ipsos report concludes that three days a week is optimal for key aspects of workplace culture and performance

  Ipsos Karian and Box research finds that three days of office working per week is optimal for key aspects of employee engagement and workplace culture.

  25.09.23
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  Advertising Publication

  Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

  In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

  18.09.23
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  Artificial Intelligence (AI) Publication

  Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

  In this white paper we explore how generative AI can be used within qualitative research.

  12.09.23
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  Corporate Publication

  Building reputation in 2023: the link between corporate reputation and business efficiency

  Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
  

  07.09.23
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  Advertising Publication

  A Woman's Worth: How better portrayal is good for business

  It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.

  05.09.23