Insights Hub

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  Customer Experience Publication

  Organisational responses to COVID-19 based on the Forces of CX

  The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.

  27.05.20
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  Scotland Survey

  53% of Scots think there should be a second independence referendum within the next five years

  Ipsos’s poll for BBC Scotland asked Scots for their views on the timing of a second independence referendum and on an extension to the Brexit transition period.

  27.05.20
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  Customer Experience Publication

  The Forces of CX: Enjoyment 

  Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 

  27.05.20
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  Customer Experience Publication

  The Forces of CX: Belonging

  Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 

  27.05.20
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  Customer Experience Publication

  The Forces of CX: Status

  Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 

  27.05.20

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Customer Experience Publication

  The Forces of CX: Control

  Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 

  27.05.20
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  Customer Experience Publication

  The Forces of CX: Certainty 

  Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 

  27.05.20
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  Customer Experience Publication

  The Forces of CX: Fair Treatment 

  Here are three examples of brands delivering on the values of our Forces of Customer Experience during the COVID-19 outbreak, showing how it is possible to build emotional connection with your customers. 

  27.05.20
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  Society Survey

  Anxiety the most common health concern among Britons under coronavirus lockdown

  Britons in lockdown are most likely to be suffering from anxiety, over-eating and under-exercising.

  27.05.20
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  Scotland Survey

  Scottish economic confidence hits new low

  72% of Scots think the Scottish economy will get worse over the next 12 months according to a new Ipsos poll for BBC Scotland.

  27.05.20
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  Public opinion Survey

  New survey shows reduction in confidence in Government's Coronavirus response

  A new survey by Ipsos on behalf of King's College London's Policy Institute has produced new findings on people's reaction to the easing of lockdown.

  26.05.20