Insights Hub

All content

• 

  Metaverse Publication

  Gen Z and the Metaverse

  Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.

  23.09.22
• 

  Royal Family & Monarchy Publication

  Queen Elizabeth II 1926-2022

  A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.

  23.09.22
• 

  Climate change Publication

  Sustainability and Advertising: Friends or foes?

  How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

  14.09.22
• 

  Society Publication

  Ipsos Update - September 2022

  Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
  We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

  01.09.22
• 

  Ipsos Update Publication

  Ipsos Update - October 2022

  Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.09.22

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• 

  Ipsos Research Highlights Publication

  Ipsos Research Highlights - August 2022

  In our latest Ipsos Research Highlights we explore trust in politicians, whether British workers need to work harder and what makes the public proud to be British.

  30.08.22
• 

  Employment Publication

  The benefits of traineeships for young people during the pandemic

  Research by Ipsos and the Institute for Employment Studies, using our innovative mobile app, highlights the role traineeships can play in restoring young people’s confidence after the pandemic and helping them prepare for work.

  23.08.22
• 

  Digital Publication

  The Digital Harms Bill: Few doubt the need, many doubt the delivery

  It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.

  09.08.22
• 

  Advertising Publication

  MISFITS: How creativity in advertising sparks brand growth

  Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

  08.08.22
• 

  Data Security Publication

  Cyber Security Breaches Survey 2022

  Ipsos was commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to carry out the latest Cyber Security Breaches Survey, aligning with the National Cyber Strategy.

  01.08.22
• 

  Digital Publication

  Trust, Safety and the Digital Economy: Understanding the value of healthy online communities

  Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.

  27.07.22