Insights Hub

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  Methodology Publication

  WAPOR 75th Annual Conference 2022

  Andrew Cleary, Director of International Research Methods, is presenting research learnings at the 75th Annual WAPOR Conference. The research outlines how the face-to-face European Working Conditions Survey was developed as telephone survey in response to the pandemic, comparing data quality with the previous survey and drawing key lessons for future research methods.

  08.11.22
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  Healthcare Publication

  The Unrealised Potential of Digital Therapeutics in the UK

  A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).

  07.11.22
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  What Worries the World Publication

  Ipsos Update – November 2022

  Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  02.11.22
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  Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22
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  Perils of Perception Publication

  The Perils of Prediction - A podcast with Ben Page

  In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

  24.10.22

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Metaverse Publication

  Welcome to the Metaverse

  The metaverse: what it is now, what it will become and how you can be a part of it.

  18.10.22
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  Reputation Council Publication

  Introduction to the latest Reputation Council Report

  Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.

  11.10.22
• Reputation Council Publication

  About the Reputation Council

  Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.

  10.10.22
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  Pharmaceutical Publication

  Pandemics, prices & people; where next for the pharmaceutical industry?

  The pharmaceutical sector is at an inflection point. The industry’s successes in tackling COVID-19 have helped to improve perceptions of it. But can the sector maintain this upward trajectory and continue to leverage its reputation and in a post-pandemic world?

  09.10.22
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  Reputation Council Publication

  ESG: The Corporate North Star

  The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

  07.10.22
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  Reputation Council Publication

  The Business of Regulation

  ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

  07.10.22