Insights Hub

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• Consumers Publication

  Communication in the connected age

  In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.

  22.09.14
• Investors Survey

  Scottish Independence Referendum: The final polls

  Ipsos is delighted to be the joint closest of the final polls on the Scottish independence referendum.

  19.09.14
• Politics Survey

  Small lead for No, but referendum result still looks extremely close

  Ipsos's final Scottish referendum poll for the London Evening Standard shows the `No' campaign with a very narrow lead, in line with other polls in recent days.

  18.09.14
• Housing Survey

  Most renters are satisfied with their tenure (and are online)

  New research by Ipsos for Affinity Sutton - one of the biggest providers of affordable housing in England - finds most private and social renters satisfied with their tenure but also that significant "digital divides" exist within and between the two tenures.

  18.09.14
• Politics Survey

  Referendum looks too close to call

  On the eve of the independence referendum, Ipsos's new poll for STV News has shown significant gains for the Yes campaign, putting the outcome of the vote in the balance.

  17.09.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Who are the "Shy No" voters, and what do they mean for the Scottish referendum?

  Ben Page, Chief Executive, Ipsos in the New Statesman takes a look at the polling on the eve of the Scottish referendum and the challenge it poses for pollsters.

  17.09.14
• Politics Survey

  Labour are the most popular party, but their leader lags behind

  The Ipsos Political Monitor for September 2014 shows Ed Miliband is still to convince the public of his own qualities, despite presiding over the most popular party.

  17.09.14
• Economy Survey

  Show me the E-money: Technology makes controlling money a pleasure not a chore

  The rise of Bank of Me: Ipsos Marketing pan-European research for MasterCard reveals that, far from being a chore, people like monitoring their money - and women have power over the purse strings.

  17.09.14
• Economy Survey

  Financial control demand creates prepaid opportunity to replace `jam-jarring'

  A new pan European study conducted by Ipsos for MasterCard highlights the `Power of Prepaid' to meet consumers' increasing desire to monitor their own finances.

  17.09.14
• Tech Tracker Publication

  Ipsos Connect Tech Tracker Q3 2014

  Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  16.09.14
• Politics Survey

  Economy, immigration and healthcare are Britons' top three issues deciding general election vote

  September's Ipsos Political Monitor shows three policies joint top as most important in deciding their general election vote.

  15.09.14