Insights Hub

All content

• Politics Survey

  Making the most of mobile advertising

  Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.

  25.09.12
• Politics Survey

  Public split on future of the Coalition

  The British electorate is evenly split on the future of the Coalition according to an Ipsos poll for Sky News.

  24.09.12
• Politics Survey

  Vince Cable preferred as Liberal Democrat leader amongst 2010 Liberal Democrat voters

  Twice as many say they would be more likely to vote Liberal Democrat at the next election if business secretary, Vince Cable (12%) were leader of the Liberal Democrats rather than Deputy Prime Minister, Nick Clegg (6%).

  24.09.12
• Politics Survey

  'Season of mists and mellow fruitfulness'

  In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.

  21.09.12
• Consumers Publication

  Using Research for Effective Media Planning

  Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

  21.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Politics Survey

  Filling the Olympic void...

  ... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.

  21.09.12
• Politics Survey

  Ipsos Political Monitor September 2012

  Approval ratings for the government and all three main party leaders are down after the Olympics, with the September Ipsos Political Monitor showing Nick Clegg is hit with his worst ever ratings.

  19.09.12
• Politics Survey

  Conferences 2012: what's the big issue?

  Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.

  18.09.12
• Politics Survey

  Labels, damn labels and statistics

  Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data

  14.09.12
• Politics Survey

  The social dynamics of online forums

  Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities

  14.09.12
• Politics Survey

  Digital Mad Men: Turn on? Or click off?

  Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.

  14.09.12