Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

Quick access by topics
  • Politics Survey

    Are you being served?

    In our latest Big Society blog, Debbie Lee Chan reflects on how best to measure perceptions of social integration and community cohesion.
  • Politics Survey

    Will your innovation sink or swim?

    Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
  • Politics Survey

    A New Poster Girl. Or Boy.

    Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.
  • Public opinion Publication

    Are you being served?

    The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
  • Politics Survey

    Best Party On Key Issues: Environment

    Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.
  • Politics Survey

    Mass vs. Class

    Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.