Insights Hub

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• Consumers Survey

  Twitter Goes Mobile on its Birthday

  The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.

  21.03.12
• Survey

  Britons are more proud of their history, NHS and army than the Royal Family

  An Ipsos poll for Channel 4 looks at what makes people proud to be British and what our favourite food and drink is.

  21.03.12
• Investors Survey

  The Retailer-Manufacturer Collaboration - Where's it going wrong?

  Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, Managing Director of Ipsos Marketing in Brand Republic.

  20.03.12
• Politics Survey

  Ipsos/Evening Standard Political Monitor March 2012

  Our latest Political Monitor shows Labour's lead over the Conservatives has been reduced. Ed Miliband's party are not making any significant headway despite scepticism surrounding the government's economic policies.

  20.03.12
• Politics Survey

  Boris vs Ken

  As nominations open for candidates for May's Mayoral election in London, a new Ipsos poll for BBC London shows that the race for City Hall is extremely close between Boris Johnson and Ken Livingstone.

  20.03.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Public confidence among Scots in the economy grows a little but remains in the doldrums

  Amid mixed news about the state of the UK and Scottish economies, pessimism among the Scottish public still outweighs optimism.

  19.03.12
• Consumers Survey

  Going public on the private screen

  The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?

  16.03.12
• Politics Survey

  From World Cups to the Poll Tax: what influences support for independence?

  Analysis of our polling since the late 1970s shows that several factors will play a role in persuading voters.

  15.03.12
• Politics Survey

  35 years of Scottish attitudes towards independence

  An analysis of three decades of Ipsos polling on attitudes towards independence in Scotland.

  15.03.12
• Politics Survey

  Personal Priorities

  Claire Lambert in Public Finance discusses how disabled people can benefit from personalised services and the impact of the Right to Control Trailblazers.

  14.03.12
• Public Health Survey

  Ipsos Cancer Research Poll

  A recent Ipsos poll conducted by Cancer Research UK and funded by Tesco found an apparent lack of awareness of the symptoms and signs of cancer amongst adults in Northern Ireland.

  14.03.12