Insights Hub

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• Consumers Survey

  Media Research: Reasons to be cheerful

  In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.

  13.12.11
• Politics Survey

  Scots support early referendum as support for independence increases

  Over a third of voters now back a fully independent Scotland in a referendum which most Scots want to be held within the next two years, as revealed in our new poll for The Times and the Sun.

  13.12.11
• Politics Survey

  Mum's gone to...McFly?!

  As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.

  09.12.11
• Politics Survey

  Scottish Public Opinion Monitor: December 2011

  As a momentous 2011 draws to a close, public backing for the SNP has slightly increased, giving the party double the support enjoyed by Labour in our latest Holyrood poll.

  09.12.11
• Public opinion Publication

  Understanding Society - December 2011

  In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.

  09.12.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  The High Street is dead, long live the High Street

  Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.

  08.12.11
• Investors Survey

  Brand Loyalty

  Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.

  08.12.11
• Politics Survey

  The 'lost decade' of retrenchment

  Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.

  06.12.11
• Consumer Behaviour Survey

  BBC Shopping Experience

  The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.

  06.12.11
• Investors Survey

  Why I'm glad that I'm not immune to the charms of advertising

  Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.

  06.12.11
• Investors Survey

  Ipsos appoints senior team for new combined business in the UK

  Ipsos today announced the appointment of its new client facing senior leadership team in the UK.

  05.12.11