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• Consumers Publication

  The Touchdowns and Fumbles of the 2010 Super Bowl Ads

  Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

  12.05.10
• Market Research Publication

  Understanding Research Methods

  The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

  11.05.10
• Investors Survey

  Ipsos Election Polls

  With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos's final week polling.

  07.05.10
• Investors Survey

  Ipsos Final Poll

  Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.

  06.05.10
• Politics Survey

  Ipsos Final Election Poll

  Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.

  06.05.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Banning Election Coverage and Opinion Polls - trends in support 1979-2010

  Q During an election campaign do you think there should or should not be a ban on...?
  ...party election broadcasts on TV and radio?
  ...all coverage of the election on TV and radio?
  ..all coverage of the election in newspapers?
  ...publication of opinion polls?

  06.05.10
• Investors Survey

  Ipsos on... Young People and Anti-Social Behaviour

  The issue of anti-social behaviour amongst the young is a massive issue in Britain at the moment. In his final video podcast before the Election, Ben Page explains that the higher the proportion of young people in an area, the greater the concern by those who live there.

  05.05.10
• Investors Survey

  Thought Leadership from Ipsos Health

  Ipsos Health examines the major events in 2010 that will have a long term effect on the pharmaceutical market, including reform of the US system and a potential change of government in the UK.

  04.05.10
• Investors Survey

  Reuters Marginal Constituency Poll - Wave 5

  The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.

  03.05.10
• Politics Survey

  Reuters Marginal Constituencies poll - Wave 5

  The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters points suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.

  03.05.10
• Investors Survey

  Clegg will hold balance of power

  Sir Robert Worcester predicts a hung parliament thanks to the surge in support for the Liberal Democrats following the leaders' debates.

  02.05.10