Insights Hub

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• Public opinion Publication

  Understanding Society - Winter 2009 - Swedish services for US taxes

  Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter budgets require services to focus on the priorities that really matter.
  
  The winter edition of Understanding Society, the newsletter from Ipsos's Social Research Institute, considers some of the ways in which central and local government can respond to the challenge of continuing to meet public expectations when public finances face their tightest squeeze for decades.

  25.12.09
• Investors Survey

  Captains of industry are confident about the future of their business, but not government economic policy

  Ipsos's annual Captains of Industry survey shows that business leaders are optimistic about 2010 but lack confidence in government policy.

  24.12.09
• Politics Survey

  Looking Back: 1979 - Labour Doomed

  In the run-up to the 1979 General Election, Labour's Prime Minister James Callaghan lost the election in the "Winter of Discontent". Is Brown doomed to defeat in 2010?

  24.12.09
• Politics Survey

  The Voice of Britain: 1969 - 2009

  As next year's election approaches, Ipsos is now republishing on its website some long-forgotten polls from the run-up to the 1979 election.

  23.12.09
• Investors Survey

  Middle England swings to the Conservatives as economic optimism falls

  Ipsos's December Political Monitor shows a swing back to the Conservatives following the PBR.

  20.12.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Worcester's Weblog: PBR Sinks Labour

  Is fear of the Cameron/Osborne team enough to energise the Labour reluctants? says Sir Robert Worcester

  20.12.09
• Politics Survey

  Ipsos December 2009 Political Monitor

  Ipsos's December Political Monitor shows a swing back to the Conservatives following the PBR.

  20.12.09
• Healthcare Survey

  Public Opinions on Assisted Suicide

  New research, conducted by Ipsos for Dignity in Dying, investigates the both the public's opinion on the current law governing assisted suicide, as well as the opinions of MPs on whether doctors who assist terminally ill, but mentally competent, adult patients to die should be prosecuted.

  16.12.09
• Investors Survey

  Ipsos rewarded for cutting edge research

  At the high point of the year for the research industry, Ipsos was last night presented with the MRS Award for Research in the Financial Sector in recognition of its industry leading innovation.

  15.12.09
• Politics Survey

  Home Appreciation Loan: Market and Product Analysis

  Ipsos, in collaboration with Experian and Amanda Littlewood, was commissioned by the Scottish Government to carry out research to examine the potential market for, and home owners' attitudes towards, the proposed Home Appreciation Loan, an equity-based lending product to help eligible owners meet the cost of repairs.

  15.12.09
• Consumers Publication

  Knowledge Transfer

  Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.

  12.12.09