Insights Hub

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• Consumers Publication

  Reaching the Business Elite

  It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

  26.04.10
• Economy Survey

  SME attitudes towards a Financial Transactions Tax

  This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).

  26.04.10
• Politics Survey

  News of the World: Election Poll

  Voting intention in this poll is Con 36, Lab 30, Lib Dem 23: a slightly lower Lib Dem share that we have seen recently. But, almost half say they may change their mind before May 6th.

  25.04.10
• Politics Survey

  The Second Leaders' Debate

  The immediate public reaction to the second debate is that Clegg won a narrow victory, but the race is hotting up.

  23.04.10
• Politics Survey

  Economist Poll - Do the public know what they want?

  An Ipsos survey for The Economist confirms that it is not always easy to give the public what they (think they) want.

  23.04.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Tactical Voting

  Q Which of the following comes closest to your reasons for intending to vote for the ... party?

  23.04.10
• Investors Survey

  Reuters Marginals constituency poll - Wave 3

  The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats.

  22.04.10
• Public opinion Publication

  Politics, Public Services and Society

  On the eve of a general election campaign, Ispsos MORI offers this review partly as a synthesis of our work on the major issues of the last year, partly as an interpretation of what seem to be the crucial dynamics for 2010.

  22.04.10
• Politics Survey

  Duty To Vote

  Q Please tell me how much you agree or disagree with the following statement:
  "I feel it is my duty to vote"
  "It is my duty to vote"

  22.04.10
• Politics Survey

  Reuters Marginal Constituencies poll - wave 3

  The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats. This has come mostly from people who were previously not sure whether they would vote, rather than from the Conservative or Labour core vote.

  22.04.10
• Politics Survey

  Curriculum for Excellence Management Board Survey of Teachers

  The aim of this survey was to obtain the views of teachers and to gather information regarding any additional support needs that they require to prepare for the introduction of the new Curriculum for Excellence.

  22.04.10