Insights Hub

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• Consumers Publication

  Thoughtpiece - Early Adopters

  An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.

  01.01.09
• Politics Survey

  Scottish Government Stakeholder Survey 2008

  Ipsos was commissioned by the Scottish Government to undertake this survey, having previously conducted stakeholder surveys for the Scottish Executive in 2004 and 2005.

  31.12.08
• Education Survey

  Teachers Dismiss Calls For Creationism To Be Taught In School Science Lessons

  Nearly half (47%) of primary and secondary school teachers disagree that creationism should be taught alongside the theory of evolution and the Big Bang theory in science lessons in England and Wales, new research by Ipsos has found.

  23.12.08
• Politics Survey

  Economy still dominates, as concern about other issues drops

  Ipsos's monthly Issues Index (conducted face-to-face from 11-16 December 2008) shows that, for the fourth consecutive month, the economy remains at the top of the list of the most important issues facing Britain.

  19.12.08
• Survey

  Communication services and people with learning difficulties

  Ipsos was commissioned by Ofcom to look at how people with learning disabilities use communications services (television, landline telephone, mobile phone, and the internet). The project looked at ownership, and choice of suppliers.

  18.12.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Transport Infrastructure and Services: Industry Views

  Ipsos, in collaboration with Steer Davies Gleave, was commissioned to conduct a large scale research study among businesses on behalf of Scottish Enterprise, the Scottish Government, Highlands and Islands Enterprise and Transport Scotland.

  18.12.08
• Politics Survey

  Ipsos Political Monitor December 2008

  Ipsos's December Political Monitor shows that among those absolutely certain to vote, the Conservative party voting intention share has dropped slightly by one point to 39% since our November Political Monitor, and the Labour party share has also fallen slightly by two points to 35%.

  17.12.08
• Customer Satsisfaction Publication

  Common Sense in a Changing World

  Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos undertakes a vast amount of employee research on behalf of organisations going through significant change.

  13.12.08
• Politics Survey

  Tory lead reduced to five points

  Ipsos's poll carried out exclusively for The Mirror (conducted by telephone between 10-11 December 2008 among 1,007 British adults age 18+) shows that among those absolutely certain to vote, the Labour party's share has risen by four points to 36% since our previous voting intention poll carried out Nov 27-28. The Conservative vote share has dropped two points to 41%, and the Liberal Democrat share is on 11%.

  12.12.08
• Family Survey

  Half of Britons would like to bring about their own death when they felt it's time

  A newly released Ipsos survey finds that more Britons want to be able to die at a time of their choosing than not: 47% agree that "I would like to be able to bring about my own death peacefully when I feel it's time".

  10.12.08
• Survey

  County Surveyors Society Roads and Highways 2008

  Ipsos conducted this study on behalf of the CSS (County Surveyors' Society). The study measures public perspectives on the condition of highways - roads and pavements - and their spending priorities.

  09.12.08