Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

  • Sports Survey

    Coca-Cola Most Recognised World Cup Sponsor

    As England tries to forget their team's customary exit on penalties, and the World Cup draws to a close, Coca-Cola is emerging as the brand most associated with the global football tournament, according to new research from Ipsos.
  • Politics Survey

    Ipsos Political Monitor June

    Information on voting intention, satisfaction with party leadership, important issues facing Britain, economic optimism.
  • Public opinion Publication

    Leading the Pack: Frontiers of Performance in Transport

    This report examines the data collected in the 2003/4 Best Value Performance Indicator surveys (BVPIs) for the impact of place on perceptions of transport services, drawing on 2001 Census and other secondary sources to provide context.
  • Sports Survey

    History Matters

    The Ipsos poll, commissioned by the History Matters — Pass It On shows 73% of UK residents are interested in history while 59% are interested in sport in general, and around half (48%) express an interest in football.
  • Employment Survey

    SubPostmaster Income

    This is the third phase of research conducted by Ipsos on behalf of the National Federation of SubPostmasters looking at subpostmaster income.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Reputation Publication

    Local Government Reputation Campaign

    Local government plays a huge role in people's lives and, according to the Treasury, is the most efficient part of the public sector making 1632.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not?
  • Public opinion Publication

    A New British Model?

    There is increasing interest in comparing the different approaches to balancing economic and social welfare priorities across countries in Europe and beyond. This has led to new models that have attempted to explain and classify the current government's approach in Britain. For example, Will Hutton has talked about the "social democratising" of the Anglo-Saxon model, and last year Nick Pearce (Director of ippr) and colleagues outlined the "Anglo-Social Model". This describes the approach as an attempt to combine the economic performance and flexibility of liberal welfare states with the social protection and equality of Scandinavian countries.
  • Public opinion Publication

    Frontiers of Performance in Housing

    Frontiers of Performance in Housing, an analysis of the wealth of survey data that emerged from the last round of Best Value Performance Indicator (BVPI) surveys which local authorities undertook to measure customer satisfaction with the range of services they provide. This report looks at the tenant surveys, and puts the data in context in a way that, to our knowledge, has not been done before.
  • Survey

    Evaluation of Edinburgh Residents' Attitudes to the Proposed Road User Charging Scheme

    The Scottish Executive Transport and Planning Research Team commissioned IpsosMORI Scotland to conduct a programme of research to understand the underlying reasons for Edinburgh residents' rejection of the City of Edinburgh Council's Preferred Transport Strategy, which included introducing a road charging scheme. The research focuses on a number of issues relating to the public's knowledge of, and attitudes towards, the proposed Edinburgh Road charging scheme (congestion charge), alternative road charging schemes and wider issues of car use such as congestion and pollution. The research comprised two main components, a series of nine focus groups conducted in various locations across Edinburgh and a representative survey of 1,002 Edinburgh residents.
  • Politics Survey

    Glasgow Panel Survey VI

    Ipsos Scotland was commissioned by Glasgow City Council to conduct a series of eight large scale resident's surveys in twice yearly waves. Each survey doubles as a recruitment exercise for the Glasgow Citizens Panel.
  • Environment Survey

    Computer Users Would Pay More For 'Greener' PC

    Ipsos has released details of a major, international study for Greenpeace which reviews how, if at all, environmental factors affect the buying and choosing of computers. Public attitudes towards the computer industry and environmental waste are also assessed. As part of the study, Ipsos looked at how much more PC owners would be prepared to pay for a more environmentally friendly PC, assuming that they would have to pay about £500 for a normal computer.