Insights Hub

All content

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  Ipsos Update Publication

  Ipsos Update - June 2019

  June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

  03.06.19
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  Reputation Publication

  Regulated industries and the power of public opinion

  Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.

  03.06.19
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  Customer Experience Publication

  Mind the gap: Why what a brand promises and what it delivers matter

  What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

  31.05.19
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  Financial Services Publication

  What's next for General Insurance?

  While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.

  30.05.19
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  Financial Services Publication

  Bank branch closures: a communications conundrum

  Bank branch closures remain a major issue for banks, with changing financial habits and the threat of new competitors set to exacerbate the problem in years ahead. So what should a bank consider before closing a branch, and how could it affect its reputation?

  30.05.19

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Local Government Publication

  Sorry guys – localism does not excite people

  Ben Page explores the opportunities that local government has to affect meaningful change while Westminster is preoccupied with Brexit.

  24.05.19
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  Financial Services Publication

  Majority of young people think their generation is more entrepreneurial than previous generations

  Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.

  20.05.19
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  Social Media Publication

  Practical Ethics in Social Media Research: The greatest good for the greatest number?

  The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?

  16.05.19
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  Market Research Publication

  Ipsos Research Highlights - May 2019

  As Brexit deadlock continues nearly seven in ten see Brexit as the UK’s biggest issue. As concern about crime increases, we look at the impact of fake news and ask are we becoming more environmentally conscious? All this and the underlying attitudes to the EU in our roundup of this month’s releases.

  14.05.19
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  Business Publication

  2018 international traders and investors study

  Results of the latest Ipsos business survey for Department of International Trade have been published. The survey measures attitudes and behaviours towards the UK, identifying key enablers and barriers to business, as well as exposure and response to two international business to business (B2B) GREAT Britain campaigns.

  09.05.19
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  Product Innovation Publication

  We see with our mind, not just with our eyes

  This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.

  07.05.19