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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Qualitative Publication

    Spill the Tea: Learnings from the Queens on Inclusivity

    This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
  • Consumer Behaviour Publication

    Ipsos Update - November 2019

    This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
  • Financial Services Publication

    Don’t throw the baby out with the general insurance bath water

    Britain’s home and motor insurers are coming under heavy criticism following the release of the FCA’s much-anticipated investigation into the sector. Jamie Talmage looks at how customers and insurers might respond.
  • Public Health Publication

    2019 Young People & Gambling Survey

    The Gambling Commission’s annual study, produced by Ipsos, examining trends in gambling participation among young people in Great Britain is published today.
  • Taxes Publication

    The State of the State in 2019

    Deloitte commissioned Ipsos to survey UK adults on their attitudes to some of the key challenges facing the public sector: tax and spending, public services, social mobility, devolution, and the environment
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Market Research Publication

    Ipsos Research Highlights - October 2019

    This month's Ipsos research highlights include net satisfaction with how the government is running the country now stands at minus 67, the public are still divided on Brexit and we explore how British attitudes to moral and social issues have become significantly more liberal.
  • Package Testing Publication

    Packaging Perfection | Webinar

    Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
  • Brands Publication

    How To Fight Back: Nurture Your Brand's Mental Network

    Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
  • Diversity Publication

    Building a Stronger Britain Together Progress Report 2019

    Building a Stronger Britain Together (BSBT) was launched by the Home Office in 2016 as the main work programme under the government’s 2015 Counter-Extremism Strategy.
  • Ipsos Update Publication

    Ipsos Update - October 2019

    This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
  • Pricing Publication

    Beyond Price Promotions

    In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.