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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Customer Experience Publication

    Mystery shopping in the luxury industry

    In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
  • Mystery Shopping Publication

    Changing gear: How mystery shopping drives a better automotive CX performance

    What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
  • Generation Z Publication

    Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z

    The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new
    research, to provide a better understanding of this latest generation, Generation Z.
  • Market Research Publication

    Ipsos Research Highlights - June 2018

    Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
  • Public Health Publication

    The public and the NHS: what's the deal?

    As the 70th anniversary of the NHS approaches our joint report with The King’s Fund explores how the public view their relationship with the NHS – and what this may look like over the next 70 years.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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