Insights Hub

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• Public opinion Publication

  Drinkaware Monitor 2015: UK adults' experiences of and views on cutting down

  Drinkaware commissioned Ipsos to carry out a survey of UK adults, looking at their drinking behaviours and attitudes towards alcohol, and their experiences of cutting down.

  26.04.16
• Perils of Perception Publication

  Ipsos Views: The Perils of Perception

  Ipsos's 33-country international research explored how clueless people are in estimating a range of key social realities.

  22.04.16
• Consumers Publication

  Right Media, Right Moment: Understanding People in the Media World

  Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.

  20.04.16
• Consumers Publication

  The Rise of Ad Blocking

  Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?

  15.04.16
• Public opinion Publication

  Wellcome Trust Monitor Report Wave 3 - April 2016

  The Wellcome Trust Monitor research conducted by Ipsos is designed to measure the public's awareness, interests, knowledge and attitudes in relation to science and biomedical research.

  12.04.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Unlocking value with data science

  Clive Frostick introduces Bayesian Theory and its applications in modern research.

  06.04.16
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  Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  04.04.16
• Public opinion Publication

  Dementia Advisers Survey

  Ipsos was commissioned by Age UK on behalf of the Department of Health to undertake a survey into the provision of dementia adviser services across England.

  04.04.16
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

  03.04.16
• Consumer Behaviour Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  03.04.16
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  03.04.16