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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

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  • Politics Survey

    Investing In Water Services 2006–2014 - Customer Views On Investment Priorities For Scottish Water

    The Scottish Executive commissioned MORI Scotland to conduct qualitative and quantitative research to investigate customer views on the investment priorities for the Scottish water industry. This research formed a key strand in an extensive process of stakeholder and public consultation on the future of Scotland's water services, complementing two key public consultations Investment Priorities for Water Services 2006-2014 and Paying for Water Services 2006-2010.
  • Family Survey

    Older Voters — Open To Persuasion

    A quarter of people over the age of 65 (26%) say they may change their mind about which party to support before they vote in the expected General Election later this year, according to new MORI research released today by Help the Aged.
  • Politics Survey

    Voting Intention by Newspaper Readership

    MORI Voting Intention Aggregate (Certain to vote 10/10)
  • Environment Survey

    Hebridean Windfarm Plans

    Research by MORI Scotland shows virtually all (99%) residents on Lewis and North Harris are aware of the proposals to build windfarms on the islands. People who think they will be able to see both the pylons and turbines of their local windfarm are the most opposed to the principle of their construction — three quarters (75%) of people in this group oppose the windfarms (and 19% supports). Half (48%) of those who don't think they will be able to see evidence of the windfarm are in favour, and a third (32%) opposed.
  • Politics Survey

    Government Delivery Index

    More of the public are optimistic about the government's policies for improving the economy since May 2002, according to MORI's quarterly Delivery Index research for The Financial Times published today. The survey, undertaken between 25th and 28th February shows that 43% of the public agree that "in the long term, this government's policies will improve the state of Britain's economy". This represents a three point increase since last November and an eleven point increase from New Labour's low in July 2003.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    White Paper: Understanding brand value

    The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
  • Politics Survey

    Audit Of Political Engagement

    A new report published today shows that whilst most people have a strong aspiration to have a say in how the country is run, many doubt that political participation is the best way to do so. According to research conducted by MORI for The Electoral Commission and Hansard Society's second annual Audit of political engagement, two-thirds of the public (67%) want to have a say in how the country is run, but only 27% at the moment feel that they do have a say.
  • Europe Survey

    EMU Entry And EU Constitution

    The latest MORI/Citigroup survey suggests support for the EU Constitution treaty is low in Great Britain. British views on the new EU Constitution still could be affected by persuasive arguments that it would be either good or bad for the country.
  • Europe Survey

    Joining The Euro: If the government were to urge...

    Q If the government were to strongly urge that Britain should be part of a Single European Currency, how would you vote?
  • Politics Survey

    Swing Finally Looking Up For Conservatives

    Although the Conservatives have pulled to within two points of Labour in the most recent MORI poll, this would still suggest Labour's majority in the House of Commons would be nearly 100 seats over all other parties. The voting intentions of the 53 percent of the British electorate who say they are 'certain' they'll vote when the election comes is 39 percent for Labour, 37 percent for the Tories and just 18 percent for the Liberal Democrats, a swing of 3.7 percentage points from Labour to Conservatives since the general election.
  • Politics Survey

    Elections in Britain

    Fifth Edition, ISBN 1-4039-4256-0